25th Anniversary Party Ignites Great Ideas

by Megan Becker on Jan 26, 2015 8:36:00 PM Great Ideas Summit, ERA 25th Anniversary

The Great Ideas Summit got off to a sparkling start with the ERA 25th Anniversary Party sponsored by Venable LLP! Check out these photos and see what an awesome time we had networking and partying in Miami Beach!

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10 Things Direct Response Marketers Should Know About Great Ideas 2015

by Bill McClellan on Jan 23, 2015 3:00:00 AM Great Ideas Summit

It’s that time again. The Great Ideas Summit 2015 kicks off soon in the heart of South Beach. ERA's room block is gone at the Loews Hotel. That’s a great sign that the deals will flow and the networking will be stellar.  

Rumor has it that there are a lot of first time direct response marketers attending. So I thought I should pull together some tips everyone should know about Miami and this year's show.

Here is the top 10 countdown:

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Session Spotlight: Long-Form DRTV – Old Perceptions, New Reality

by Vi Paynich on Jan 18, 2015 8:00:00 PM Great Ideas Summit, DRTV

Among TV viewers, what is the demographic profile of the modern day infomercial, and how do they compare to the non-purchaser? How effective is infomercial advertising at engaging and persuading potential buyers? These are just a few of the questions our panel of veteran direct response experts will be addressing during The Great Ideas Summit's Masters Series session titled “ Long-Form DRTV: Old Perceptions, New Reality.”
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Developing Winning Mobile Strategies

by Vi Paynich on Jan 12, 2015 4:26:20 PM Great Ideas Summit, Digital Marketing

Although mobile commerce is primed to explode this year, it’s still an emergent channel. How can direct response marketers deploy and leverage mobile, extract its value and best practices, while also being ready to ride the wave as mobile transactions gain in momentum? You’ll have to come to the Think Tank at The Great Ideas Summit to find out.

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Exploring the New Language of Social Engagement

by Vi Paynich on Jan 6, 2015 8:00:00 PM Great Ideas Summit

Every week, consumers are generating 2.5 billion images with Facebook and Instagram alone. Combine those numbers with Pinterest, Tumblr, Polyvore, etc., and it’s clear that consumers would rather communicate with imagery to describe the things they covet and those things in action. How can marketers find success in this new world of marketing without words?

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How to Maximize ROI Using Omnichannel Marketing

by Vi Paynich on Dec 17, 2014 4:09:00 PM Great Ideas Summit, Digital Marketing

You've likely heard a lot of talk in the DR community about omnichannel marketing, but do you fully understand what it could mean to your bottom line? If the answer is no, then TargetClose Cofounder and CEO Kelly Perdew believes you won't want to miss his Masters Series session at The Great Ideas Summit in Miami.

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Can Using Facebook Help Drive Conversions?

by Vi Paynich on Dec 10, 2014 2:43:46 PM Great Ideas Summit, Digital Marketing

That's a question Becky Bui, eCommerce leader, Global Marketing Solutions Group at Facebook, intends to answer during her keynote presentation at The Great Ideas Summit 2015.

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It’s a Matter of Responsibility

by Bill Southwick on Dec 9, 2014 8:00:00 PM Great Ideas Summit, Digital Marketing, DRTV

On January 26-28, 2015, the Electronic Retailing Association (ERA) will host another great event in Miami with The Great Ideas Summit. It's a terrific opportunity to meet face to face with our peers, prospects, and vendors; to move initiatives forward and strengthen business relationships.

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10 Ways to Kick Start Your Business Development in 2015

by Megan Becker on Nov 20, 2014 5:11:16 PM Great Ideas Summit

Mastering the art of business development is critical to growing your business. It requires a steady flow of new leads and prospects that (hopefully) turn into life-long customers. But how do you find these new leads and prospects? Cold calling? Direct mail? Perhaps a form on your website for you savvy salespeople?

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Facebook Executive to Keynote Great Ideas Summit

by Vi Paynich on Nov 13, 2014 3:00:00 AM Great Ideas Summit

Continuing our mission to provide direct response marketers access to the information and experts who can lead them through this shift to digital, ERA proudly announces Facebook senior business development executive Becky Bui as the keynote speaker for The Great Ideas Summit 2015. The industry's premier midwinter conference will take place January 26-28 at the Loews Miami Beach Hotel.
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[Infographic] Everything You Need to Know About The Great Ideas Summit

by Megan Becker on Nov 6, 2014 2:24:00 PM Great Ideas Summit

The Great Ideas Summit is the one place where you can meet face to face with leading direct response marketers from all over the world. Take a look, the numbers speak for themselves...

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.