European and U.S. Sales Tax Laws for Online Merchants

by Monica Eaton-Cardone on Sep 7, 2016 12:00:00 AM Digital Marketing, e-Commerce, International

Collecting and remitting sales tax is just one of the many responsibilities online merchants must deal with. Here is a basic outline of what merchants need to know and tips on abiding by local laws.

U.S. Sales Tax Laws

Determining which sales are subject to U.S. sales tax laws is pretty straightforward, thanks to a concept referred to as ‘nexus.’

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[OPINION] U.S. Merchants: Stop Leaving Money on the Table in Europe

by Jerome Traisnel on Aug 5, 2016 12:00:00 AM International, Support Services

Editorial Disclaimer: The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

As companies continue to grow across borders and customers look to become shoppers of the world, a noticeable paradigm has emerged with merchants in the United States—common payment methods in America don’t do well in Europe. This is due in large part to the lack of understanding of payments in Europe by U.S. merchants, and the reasons consumers shop internationally. The current American “one-payment-type-fits-all approach” does not work with European consumers.

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8 Tips for Entering an International Marketplace

by Jessica Hawthorne-Castro on Jul 6, 2016 12:00:00 AM International

The increasingly global business environment is pushing marketers to look overseas for new customers and business partners. Companies can’t ignore the massive potential in having a reach that spans continents. The most prominent benefit, of course, is the expansion of one’s market into new geographic areas.

The upside to expanding overseas is clear, but there are also challenges to taking products and advertising campaigns into unknown territories. In most cases, marketers find that the tools they’ve relied upon for years in their domestic markets don’t always work as well in the international marketplace. For example, some campaigns may not work in foreign markets where language, cultural, legal, and regulatory differences come into play.
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Enforcement Goes Global

by Lesley Fair on Jun 27, 2016 12:00:00 AM Advocacy, e-Commerce, International

Your supply chain is global, and chances are that your customer base is, too. International commerce has become business as usual for most direct response marketers, and international consumer protection is a growing part of the mission of the Federal Trade Commission (FTC). How does FTC promote consumer interests in the borderless world of online commerce? Through effective law enforcement and stepped-up cooperation with the agency’s global counterparts.
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Business Travels

by Ian P. Murphy on May 27, 2016 12:00:00 AM ERA News, DRTV, International

Each year, ERA Europe stages the Electronic HomeShopping Conference (EHSC) to bring together the movers and shakers of the teleshopping business in the EU and beyond. And while the European show has been growing in recent years, there’s one thing it’s always lacked—an award to recognize excellence in direct response television. “We are a TV-based industry and yet, we don’t have any awards,” laments Julian Oberndöerfer, executive director of ERA Europe.

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Should You Take Your Direct Response Brand International?

by Allison Givens on Jun 23, 2015 7:30:00 PM DRTV, International

Most marketers, manufacturers, and inventors in the United States have given thought to international distribution even before their U.S. campaigns get off the ground. But the thought of adding an international campaign to an already high-cost, time-consuming domestic campaign can be daunting.

The truth is that international product campaigns can furnish a nice financial boost to an established U.S. campaign, a second chance for a product that failed to gain traction in the U.S. market, or an opportunity for a product to find its true home. This may come as a surprise, because few can navigate international waters.

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7 Reasons to Attend the European HomeShopping Conference

by ERA Europe on May 20, 2015 2:30:00 AM International

The European HomeShopping Conference 2015 is taking place in Barcelona from June 21-23. The organization is running smoothly, with all our suites having been reserved and only two meeting rooms left. Besides attending the ERA Conference 2015 we would also like to invite you to explore the beautiful city of Barcelona. Here are seven reasons to attend this year’s conference!

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.