[Session Video] Game of Fives: How to Win on TV and Digital in 5 Minutes

by Vi Paynich on Oct 14, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

On Wednesday, September 14, at the D2C Convention, marketing professionals attended the Masters Series session, Game of Fives: How to Win on TV and Digital in 5 Minutes led by moderator Ava Seavey, Avalanche Creative Services. During this very informative hour, Seavey and panelists Maria Kennedy (Discovery Communications), Kate Malevich (Mercury Media), and Susan McKenna (Hairclub and Bosley) discussed a little-known alternate-length spot in DRTV and Digital: the five-minute format.

Want to learn how these leading industry experts have been able to use this alternate-length format—or “mini-mercials”—to generate greater response?

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Legal Experts Talk Self-Regulation During ERA D2C Convention

by Jessica Grodzki on Sep 27, 2016 12:00:00 AM D2C Convention, ERSP, Advocacy, DRTV, Masters Series

There was a lot of interesting dialogue regarding advertising self-regulation at the ERA D2C Convention in Las Vegas earlier this month. ERSP Director Peter Marinello moderated a Masters Series panel entitled, "D2R - It's Hot and It's Not What You Think." It featured Utah Attorney General Sean Reyes, Venable’s Jeffrey Knowles, Invictus’s Bill Knowlton, and Manatt’s Marc Roth.

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[D2C Recap] Wednesday Marked the Opening of the Show Floor, Giant Spoon Keynote

by Vi Paynich on Sep 15, 2016 1:55:25 AM D2C Convention, Digital Marketing, DRTV, Masters Series

On Wednesday, ERA opened the show floor featuring exhibits, expanded education, a special keynote presentation, as well as the return of the InventHelp-INPEX New Product Showcase.

The Think Tank hosted five Masters Series sessions, with the first one focusing on Game of Fives: How to Win on TV and Digital in 5 Minutes.
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[D2C Recap] Masters Series Sessions and Industry Women’s Council Highlight Day 1

by Vi Paynich on Sep 14, 2016 3:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

Day 1 of the 2016 ERA D2C Convention began with power meetings and Masters Series sessions. The Meet and Greet Lounge was the hot spot for closing lucrative business deals, while Petrus 2 was the place for expanding one’s marketing acumen.

ERA presented six 60-minute sessions covering such topics as direct response marketing basics, mobile, affiliate marketing, cross-channel attribution, omnichannel marketing.
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[Session Spotlight] Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing

by Vi Paynich on Sep 12, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

With marketing changing at breakneck speed, the industry faces a new challenge: how do you keep up with the latest trends, separate what is meaningful, and plan for today and for the future?

On Thursday, September 15, Koeppel Direct’s Peter Koeppel will present this special 45-minute Masters Series session, culling insights from over 100 of the latest studies and articles to identify the key trends that are helping innovative marketers leverage success.

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STiKi CEO Sees ERA’s D2C as Ideal Venue for Sharing New Ideas

by Steve Syatt on Sep 8, 2016 12:00:00 AM D2C Convention, ERA News, Masters Series

Robin Shapiro, Chief Executive Officer of STiKi, says ERA D2C is Right for Us:

“At STiKi, we offer DRTV marketers a mobile engagement tool that’s boosting their return on investment. Because ERA’s D2C Convention is THE meeting place for DRTV pros, it’s exactly where we want to be to spread the word about our new offerings” said Shapiro.
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[SESSION SPOTLIGHT] How to Use Online Video to Master User Engagement

by Jack Haanraadts on Aug 24, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

Do you want to know how you can use online video to boost traffic to your brand’s website? Do you ever wonder what type of content will not only attract viewers to your site, but also keep their attention? Renowned direct response expert Collette Liantonio, President and founder of Concepts TV Productions, and Social Media expert Stephanie Siewert of Marketing Maven, will answer these questions during the 2016 ERA D2C Convention, September 13-15 at the Wynn Hotel in Las Vegas.

On September 14, Liantonio and Siewert will present the Masters Series session, “How to Use Online Video to Master User Engagement.” Their presentation will provide expert insight on how to use the power of online video to create engaging content.

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[SESSION SPOTLIGHT] Cross-Channel Attribution: Avoiding the Risks to Reap the Rewards

by Vi Paynich on Aug 4, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

In today's complex omnichannel and multi-device world, evolving the attribution of your digital media has never been more important. To accurately measure the impact of online advertising and the effectiveness of your campaigns, it is crucial to have a holistic approach. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.

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D2C: Masters Series Education Takes Omnichannel to New Heights

by Vi Paynich on Jun 24, 2016 12:00:00 AM D2C Convention, Masters Series

ERA is gearing up for a great D2C conference featuring educational content presented by some of the best and brightest experts in the industry. Our Masters Series sessions will bring you up to speed on the latest strategies and best practices for navigating your business in today’s omnichannel world.

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[Video] How to Monetize Facebook

by Vi Paynich on May 23, 2016 12:00:00 AM D2C Convention, Digital Marketing, Masters Series

For years, marketers have been told that they can’t afford not to promote their brand and products on Facebook. Why? Maybe it’s because Facebook boasts more than 1.65 billion monthly active users, according to Statista.

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[Video] 5 Things You Need to Know About Online Video

by Vi Paynich on May 10, 2016 12:00:00 AM D2C Convention, Masters Series

If content is king, then online video is royalty! If you’re not planning, creating, and integrating online video into your direct response ecosystem, then you’re falling behind. During this Masters Series Session from the 2014 D2C Convention, Robb Crocker, CEO and founder of Funnelbox Production Studios, and Charles Voloshin, digital marketing manager at Wacom America, reveal just how powerful online video can be.

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[2015] Building a Better Model for Attribution

by Vi Paynich on Apr 5, 2016 12:00:00 AM D2C Convention, Masters Series

Last year, ERA featured a stellar lineup of Masters Series education sessions presented by seasoned marketing professionals. The 2016 D2C Convention will once again showcase Masters Series programming focused on the most important direct response and digital marketing topics affecting today’s marketing professionals.

Check out this video from last year’s session, “Building a Better Model for Attribution,” featuring TVSquared’s Calum Smeaton and iSpot.tv’s Sean Muller…

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Engage the Voice of the Consumer to Win in Reputation Management

by Garret Nagle on Feb 10, 2016 12:00:00 AM Great Ideas Summit, Digital Marketing, Masters Series

Leading brands can suffer reputation damage if they’re not participating in the consumer discussion about their brand. While high-profile PR disasters like “Exxon-Valdez” show us how dangerous it can be at a macro level to delay in responding to negative attention, in the world of consumer products, effective reputation management should begin at the micro level and can’t be ignored. How so?

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[Session Spotlight] The Membership Economy and Direct Response

by Vi Paynich on Jan 29, 2016 3:00:00 AM Great Ideas Summit, Digital Marketing, DRTV, Masters Series

On Tuesday, February 23, author and consultant Robbie Kellman Baxter will present the Masters Series session, “The Membership Economy and Direct Response,” during The Great Ideas Summit 2016. Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue. ERA recently spoke with Kellman Baxter about her upcoming session and what attendees can expect from her presentation.

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[Session Spotlight] Mobile vs. Desktop Advertising: Cost, Reach and ROI

by Vi Paynich on Jan 22, 2016 12:00:00 AM Great Ideas Summit, Digital Marketing, Masters Series

Despite the incredible growth of mobile traffic, mobile advertising is still lagging far behind when it comes to spend. As a result, the advertisers that have cracked the code are reaping the rewards because costs on mobile are far less than Desktop, ROI is higher, and the reach is far greater.

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[Great Ideas Summit] New Session Added to 2016 Masters Series Lineup

by Vi Paynich on Jan 5, 2016 2:52:00 PM Great Ideas Summit, Digital Marketing, Masters Series

ERA is excited to announce that a new session has been added to the education lineup at The Great Ideas Summit 2016. Adrian Vender of Internet Marketing, Inc., will present the Masters Series session, “Multi-Touch Attribution Insights for Digital Marketing” on Wednesday, February 24.

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[Video] Leveraging Social Media to Maximize Direct Sales

by Vi Paynich on Nov 10, 2015 8:00:00 PM D2C Convention, Digital Marketing, Masters Series

Today’s savvy direct response marketers want to understand how they can effectively incorporate social media into their current marketing strategy, as well as how they can generate measurable sales revenue by utilizing popular social media platforms like Facebook, Twitter, and Pinterest.

At the D2C Convention in October, moderator Lindsey Carnett of Marketing Maven and leading experts Warren Jolly, adQuadrant, and Shail Prasad of TeleBrands, addressed this very subject during their Masters Series session, “Leveraging Social Media to Maximize Direct Sales.”

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[D2C Recap] Day 1 Focused on Education and Deal-Making

by Vi Paynich on Oct 7, 2015 1:50:42 AM D2C Convention, Masters Series

The first day of the 2015 ERA D2C Convention kicked off with business meetings in the Meet & Greet Lounge and Masters Series education. Attendees selected from six hour-long sessions in which DR and digital marketing experts touched on timely topics such as short-form DRTV and digital convergence, programmatic television, inbound marketing, and attribution.

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[Session Spotlight] Scale Your Digital Business Without Blowing Your Budget

by Rick Petry on Sep 27, 2015 3:00:00 PM D2C Convention, Digital Marketing, Masters Series

Would you like to discover how leading brands such as Dollar Shave Club, eHarmony, Nutrisystem, and TemperPedic have used a combination of digital marketing and DRTV to scale their business? Attend the Masters Series session, Scale Your Digital Business Without Blowing Your Budget, at this year’s D2C Convention, and you will gain real insights from marketers who are in the trenches helping to build category leaders.

You won’t just get war stories, but real, actionable information about what it takes to succeed in a hyper-competitive omnichannel world.

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[SESSION SPOTLIGHT] How the Woof Washer Is Changing the Face of DR

by Kate Hoffman on Sep 22, 2015 9:00:00 PM D2C Convention, Digital Marketing, DRTV, Masters Series

This has been quite a summer for the Woof Washer 360. In a matter of two weeks, the Woof Washer 360 turned into an instant Internet viral phenomenon, accruing over 800,000 hits to the product’s website, more than $200,000 in sales, and 100 million Facebook shares worldwide. What’s the story behind this product’s success?

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Pandora, CBS Radio, Sirius XM, PodcastOne Join Direct Results for Masters Series Session

by Vi Paynich on Sep 18, 2015 12:00:00 AM D2C Convention, Digital Marketing, Masters Series

Marketers are constantly seeking different methods for communicating their marketing message, which means being open minded about different marketing channels. One of the channels that more direct response marketers are paying closer attention to these days is digital and audio media. Want to learn how digital and audio media can deliver ROI and repeatable results? Then don’t miss the D2C Masters Series session, The Evolution of Digital and Audio Media on Wednesday, October 7 from 3:45 p.m. - 4:45 p.m.

In fact, ERA recently spoke to session moderator Jill Albert, president of Direct Results, to learn why radio and digital audio is an ideal medium for marketing your brand, the key takeaways people can expect, as well as  the special prizes that will be awarded to some lucky attendees!

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Cutting TV CPOs Through Mobile Commerce

by Vi Paynich on Aug 26, 2015 11:07:00 PM D2C Convention, e-Commerce, Masters Series

According to Pew Research, 64 percent of American adults own a smartphone while 42 percent own a tablet device. When you think about those numbers, it’s no wonder that more direct response marketers are giving mobile commerce a second look. And, did you know you can cut your CPO in half by capitalizing on the opportunity that mobile commerce gives to a DR campaign? If not, you’ll definitely want to attend the Masters Series session entitled, Cutting TV CPOs Through Mobile Commerce.
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Utilizing Social Media to Generate Leads

by Vi Paynich on Aug 5, 2015 3:00:00 PM D2C Convention, Masters Series

Have you ever wondered how social media sites like Twitter can actually help you generate more leads for your business? If so, then you’ll definitely want to attend our Masters Series session devoted specifically to social media marketing best practices.

In this short video, Bernie Perrine, CEO of SocialCentiv, explains why he believes social media is important to a brand’s overall marketing strategy, and how marketers can use Twitter to successfully generate leads.

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What Is Big Data’s Secret Sauce?

by Vi Paynich on Jul 27, 2015 8:30:00 PM D2C Convention, Masters Series

The direct response industry’s decades of success using analytics and attribution are its best-kept secret. As the advertising landscape moves further ahead into the digital era, and as Big Data has become the “norm,” the need for solid analytics and attribution are more important than ever before. On Thursday, October 8, join Jessica Hawthorne-Castro, CEO, Hawthorne Direct, as she discusses how today’s marketers—when armed with campaign performance measurement and assessment data points—can better coordinate their natural and paid search tactics with their TV campaigns in a way that ultimately boosts conversion rates.
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Building a Better Model for Attribution

by Vi Paynich on Jul 22, 2015 6:30:00 PM D2C Convention, Masters Series

To effectively engage today’s technology-savvy consumers, direct response marketers must now think in terms of multichannel.

In this evolving digital landscape, how can marketers understand which strategies and marketing channels are the most influential with their audience and properly attribute credit to the source? You’ll have to attend to this year’s ERA D2C Convention to find out.

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