ERA Honors Marketers and Suppliers During Network Chicago 2018

by Vi Paynich on Mar 15, 2018 3:00:00 AM ERA News, DRTV, Retail, Member News, Direct Response, Marketing, As Seen on TV

On March 11, the direct response marketing industry came out in droves to attend the Electronic Retailing Association’s annual Network Chicago on the ROOF of theWit Hotel. Guests had a bird’s eye view of the Windy City’s picturesque skyline, as they mingled over cocktails and hors d'oeuvres. The highlight of the evening, of course, was the presentation of the 2018 ERA Achievers Awards, which recognized member companies for providing outstanding levels of leadership and financial support to ERA throughout 2017. The awards include two categories: marketer and supplier.

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Electronic Retailing Association Welcomes New Member: Evine

by Lindsay Emow on Feb 10, 2017 12:00:00 PM ERA News, Member News

The Electronic Retailing Association is excited to announce our newest member, Evine– a company that is pushing the boundaries of retail, merging entertainment, education and community to create a multiplatform video commerce experience.

Evine leverages digital platforms, including television, online and mobile, to create an immersive shopping experience centered around video commerce. Visitors can discover an exciting array of exclusive, proprietary and name brands and products, including Paula Deen, Vanessa Williams, Donny Osmond, Waterford Crystal, Beekman 1802, CoverFX and more. Highlighting the creators and designers behind the products, Evine is able to bring the brands’ stories to life using video as their primary vehicle.

“Evine is an extraordinary company that has quickly burgeoned into a major new force in our industry. We are extremely proud to welcome Evine to our association,” said Chris Reinmuth, President and CEO of Electronic Retailing Association.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.