Top 5 Blog Posts from June 2015

by Bethany Adams on Jul 6, 2015 3:30:00 PM Miscellaneous

fiveThe month of June kicked off the beginning of summer, and warm days have brought beach vacations, barbeque celebrations, and busy schedules.

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Top Five Blog Posts from March 2015

by Megan Becker on Apr 10, 2015 12:01:00 PM Miscellaneous

The month of March certainly lived up the expectation of total Madness. Whether you were engrossed in the NCAA tournament, fighting off spring allergies, or still bundled up and cursing the spring snow, it was certainly a month of excitement. 

From targeting millenials to writing rock-star DRTV scripts, we were covering it all. Take a look at the top 5 blog posts from March 2015:

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Keep the Direct Response Party Going!

by Anat Freed and Kristy Pinand on Mar 12, 2015 11:03:04 AM Miscellaneous

After a great week at the Housewares Show in Chicago, we were reminded again how important face-to-face meetings are. There is no substitution for standing in front of someone, shaking their hand, and interacting with them in person, rather than over the phone or on email. It’s the best way to build relationships and, ultimately, your business.

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Top Five Blog Posts from February 2015

by Megan Becker on Mar 3, 2015 4:20:09 PM Miscellaneous

Though it is the shortest month of the year, February was a whirlwind of excitement with breaking news from the Better Business Bureau, the announcement of the re-formed ERA Radio Council, new Net Neutrality laws, and several snow flurries in between.

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12 White House Winter Wonderland Pics

by Bill McClellan on Dec 21, 2014 8:00:00 PM Miscellaneous


Last week I was over at the White House. Luckily, I got the chance to grab some pictures with my smartphone.  

I'm no Pete Souza, but I do agree with him that this year's decorations are a "Winter Wonderland."

So Happy Holidays to all my friends in the DRTV community. I hope you enjoy the 2014 national Christmas decorations as much as I do.  

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Happy Thanksgiving from ERA!

by Megan Becker on Nov 25, 2014 5:26:00 PM Miscellaneous

From all of us at ERA, we want to wish all of our members and the entire direct response industry a happy Thanksgiving....but first, let's take a selfie!

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Kevin Harrington Rocks the James Altucher Show

by Dave Martin on Oct 20, 2014 10:40:00 AM Miscellaneous

My 30-minute commute to work at ERA each day includes a ride on the DC Metro and a combination of marketing podcasts like Six Pixels of Separation, Marketing Smarts, PNR: This Old Marketing and the James Altucher Show (among others). As I browsed my shows this morning I was pumped to see a recent interview with Kevin Harrington on the James Altucher Show.
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Twitter Silences Its Naysayers as Users Surge

by Peter Koeppel on Aug 21, 2014 8:41:00 PM Miscellaneous

Twitter recently silenced doubts about its shrinking user growth with strong results in the second quarter.

This is welcome news for media buyers who have come to rely on the social network for valuable advertising space with social customers. Twitter’s strong results across the board in the second quarter caused shares to surge 29 percent to $46.92, which was more than its first-day closing price of $44.90.

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Thank You to Our Industry for Your Outpouring of Support

by Dave Martin on Jun 25, 2014 10:46:00 AM Miscellaneous

BY AMIR TUKULJ - There has been a remarkable outpouring of goodwill and concern from so many of our industry leaders, members and friends to help the Balkan Region that has been hit by the worst flooding recorded in history. Entire towns and villages in Bosnia-Herzegovina, Serbia, and Croatia have been wiped out by mudslides or floodwaters. Thousands of families and children are without clean water, medical care, and many schools have been destroyed, jeopardizing children’s access to education.

As most of you know, this region is close to our hearts, and many of our family and friends have been affected by this disaster. We are extremely grateful for the messages we have been receiving from those offering to help from all over the world, and we would like to take this opportunity to reach out to all of you who may be able to offer assistance. We know that many of you have been very generous and involved in other fundraising efforts, and we would like to ask you to consider donating to this cause as well.  

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Music-Based Television Shows Sink in Popularity

by Peter Koeppel on Jun 25, 2014 10:41:00 AM Miscellaneous

Just a few years ago, music-based television was dominating the ratings and the hearts of viewers. However, after a flood of shows inspired by “American Idol’s” initial success, the outlook for this genre doesn’t look too bright. 

Simon Cowell, who was responsible for several music-based shows on television, has stated, “[Music shows] have flooded the market. There have simply been a ton of shows and something has simply gone awry.” Cowell served as producer as well as a judge on “American Idol,” “The X Factor” and “America’s Got Talent.” 

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New Study Shines a Light on the Health of the Direct Response Industry

by Dave Martin on Jun 13, 2014 11:05:00 AM ERA News, Miscellaneous

These days, much of the conversations taking place in the DR community revolve around the challenges associated with the ever-changing omni-channel environment and the long-term effects of digital on the media landscape. What does this mean for traditional direct marketers? Is DRTV in trouble?

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Apple’s Acquisitions Give Hints About the Company’s Plans

by Peter Koeppel on Mar 20, 2014 3:45:00 PM Miscellaneous

Apple has been busy over the past 18 months. 

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.