7 Epic Product Fails and the Valuable Lessons They Can Teach Your Business

by Katie Lundin on Apr 10, 2018 3:00:00 AM Brand Marketing, Retail, Marketing, Consumer, Product Development

Launching a new product is always risky. No matter how diligently you prepare, you can never guarantee success.

And, as you’ll see below, even the most successful businesses suffer the occasional flop. But how do you know when a product is a flop?

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Pillow Pets: Staying Ahead of the Curve

by Rick Petry on Apr 14, 2017 8:54:00 AM Dish, Product Development

En lieu of this week's Friday Forecast, we offer readers Rick Petry's latest DISH column, entitled "Pillow Pets: Staying Ahead of the Curve." 

Every marketer knows that products have a natural lifespan, perhaps best exemplified by the classic product adoption life cycle that resembles a bell curve (Figure 1). In the simplest terms, this curve breaks consumers into groups within the overall pool of buyers for a given product.

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