Do you have a direct response campaign that stands out from the competition? Does it deserve recognition from industry peers? If you answered yes to both these questions, then you’ve got to enter this year’s Moxie Awards!
Without disputing the vitality of digital, television, and print in any DR media mix, it needs to be reinforced that radio is the one remaining true mass medium; reaching more than 93 percent of Americans each and every week. In many markets, there are often individual stations that easily cume (reach) 10 percent or more of their entire local population.