ERA Reveals 2016 Moxie Award Winners

by Vi Paynich on Sep 16, 2016 4:03:01 AM D2C Convention, Moxie Awards, Digital Marketing, DRTV, Radio

ERA has announced the winners for the 2016 ERA Moxie Awards, honoring the best in marketing excellence. The winners were unveiled during the 2016 ERA Moxie Awards Gala held on Thursday, September 15, at the Wynn Hotel in Las Vegas, which closed out the ERA D2C Convention.
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2016 Moxie Award Submissions Now Open

by Electronic Retailing Association on Apr 15, 2016 12:00:00 AM D2C Convention, ERA News, Moxie Awards, Digital Marketing, DRTV, Radio

Do you have a direct response campaign that stands out from the competition? Does it deserve recognition from industry peers? If you answered yes to both these questions, then you’ve got to enter this year’s Moxie Awards!

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Radio Defines Mass Medium

by Natalie Hale and David Alpern on Jan 11, 2016 12:00:00 AM DRTV, Consumer Behavior, Radio

Without disputing the vitality of digital, television, and print in any DR media mix, it needs to be reinforced that radio is the one remaining true mass medium; reaching more than 93 percent of Americans each and every week. In many markets, there are often individual stations that easily cume (reach) 10 percent or more of their entire local population.

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