Is the ERA/ERSP Government Affairs Fly-In vital to your direct response marketing business? The answer should be a decisive yes! Why? The Fly-In shines a spotlight on the most critical issues affecting the industry today and puts you in front of the government regulators and Congressional leaders whose decisions could have a dramatic impact on current and future legislation.
One of our featured speakers at this year’s Government Affairs Fly-In was the Federal Trade Commission’s (FTC) Frank Gorman, assistant director, Division of Enforcement. Gorman supervises compliance investigations and enforcement litigation and previously served as the chief of the FTC’s Criminal Liaison Unit.
During Gorman’s presentation, he stressed the importance of being responsive to your customer base and making it easy for customers to cancel your service. Ever try to get rid of a service that you didn’t realize you signed up for and it’s impossible? Well, that company has made a serious error in judgment.
There is always a lot going on in the DRTV world. You know as well as I that it’s hard to keep up. That’s why we recently asked our friends at Manatt, Phelps & Phillips, LLP, to brief ERA’s Government Affairs Committee about what has been happening the last couple of months.
The Manatt team of Marc Roth, La Toya Sutton, Lauren Aronson, and Holly Melton covered a ton of ground.
They Updated On The:
- Federal Trade Commission
- Food and Drug Administration
- Consumer Financial Protection Bureau
- State Attorneys General
- ERSP Self-Regulation
- Class Actions
There was a definite buzz in the air at the ERA Government Affairs Fly-In 2016, which took place on May 25 in Washington, D.C. Not only were attendees ready to hear the latest on Operation Choke Point and FTC policy surrounding digital media, but they were also excited about discussing this year’s Presidential race and what the outcome might mean for our industry.
ERSP is excited to announce its complete agenda for this year’s ERSP Summit event on May 24. At this year’s event, “Self-Regulation in The Changing World of Direct Response Advertising,” legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: regulatory focus on the lead generation and payment processing industries; recent developments at the FTC; and how emerging advertising platforms have created new challenges for the direct response industry.
ERA is gearing up for another exciting ERSP Summit and Government Affairs Fly-In on May 24-25 in Washington, D.C., at SunTrust Headquarters. This is an opportunity for the direct response marketing industry to come together for a two-day event to get up to speed with what’s happening in today’s regulatory climate, and advocate for direct-to-consumer marketing on the Hill.
The Federal Trade Commission (FTC) frequently settles its cases through suspended judgments, where the full amount of the judgment is suspended based on the defendant’s ability to pay. A recent case highlights the risks companies and individuals face if they fail to adequately disclose their assets to the FTC during settlement discussions.
The Electronic Retailing Self-Regulation Program (ERSP) is looking forward to attending ERA’s D2C Convention in Las Vegas early next month. With the recent developments and news regarding advertising self-regulation, ERSP will be hosting a meeting on Wednesday, October 7th at 11:45 a.m. in the St. Julian room.
One of the things ERA does without fail is set high standards for all members. Industry self-regulation initiatives and a focus on developments with the Federal Trade Commission (FTC) and on Capitol Hill keep our members—including our vendor partners—abreast of regulatory and legislative changes.
Have you heard about the ERA Government Affairs Committee's new guest speaker series? We have dedicated the year to bringing the Direct Response Marketing community more great ideas that help you comply with rules and regulations in a complex and evolving world. We strive to make things simple and strip away all the legalese and confusion.
Once a year, ERA's Government Affairs Fly-In offers direct response marketers and vendor partners an opportunity to walk among the Washington elite and get a firsthand look at the legislative process in action. Attendees also gain a better understanding of the various issues that could ultimately impact their businesses.
For Liquid Focus Direct's CEO, Ken Osborn, Net Neutrality was top of mind six years ago.
I ran across this article in Ad Age about the three biggest packaged-goods companies losing market share to smaller rivals. They aren’t taking all that disruption lying down.
Now - Nestle, Procter & Gable and Unilever are changing legal tactics. Instead of using the low-cost National Advertising Division (NAD) they are now fighting some “egregiously false claims” in court. This new legal stance is seen by some as creating a weapon out of the legal system.
Happy 100th Birthday FTC!
Lee Peeler, President of the Advertising Self-Regulatory Council (ASRC) did a great job for the industry and ERA on his panel (below) explaining the importance of industry self-regulation. Our ERSP Self-Regulation Program is lucky to have such a strong advocate.
On September 19, ERA President and CEO Julie Coons appeared on the Tavis Smiley Radio Show in which she shared “Five Things You Should Know About Infomercials.”
During the segment, Smiley asked Coons about the Electronic Retailing Self-Regulation Program (ERSP), whether the testimonials used in infomercials are real, and if celebrities actually use the direct response products they endorse. Learn more.
Marketers looking to avoid expensive mistakes and reprimands or even those looking for a second opinion on the messages that its advertising may be communicating to consumers and the type of evidence they should be considering to support those messages can now avail themselves the Electronic Retailing Self-Regulation Program’s new product offering, the ERSP Copy Review.