Full Disclosure: What You Need to Know

by Bill McClellan on Jun 8, 2017 2:17:12 PM FTC, Self Regulation

One of our featured speakers at this year’s Government Affairs Fly-In was the Federal Trade Commission’s (FTC) Frank Gorman, assistant director, Division of Enforcement. Gorman supervises compliance investigations and enforcement litigation and previously served as the chief of the FTC’s Criminal Liaison Unit.

During Gorman’s presentation, he stressed the importance of being responsive to your customer base and making it easy for customers to cancel your service. Ever try to get rid of a service that you didn’t realize you signed up for and it’s impossible? Well, that company has made a serious error in judgment.

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ERSP Shares Legal Updates from Recent Events

by Jessica Grodzki on Aug 18, 2016 12:00:00 AM Advocacy, Self Regulation, DRTV

In early August, ERSP hosted a webinar for the ERA Government Affairs Committee. During the presentation, Peter Marinello, ERSP director, discussed the Conference of Western Attorneys General (CWAG) Annual Meeting held in July in Sun Valley, Idaho. At the conference, Attorneys General, and other regulatory experts explored current legal issues, ranging from the short-term rental market to the ethics of online legal services.
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What's Up In DRTV? Manatt Knows!

by Bill McClellan on Jul 1, 2016 12:00:00 AM FTC, Self Regulation, DRTV

 

There is always a lot going on in the DRTV world. You know as well as I that it’s hard to keep up. That’s why we recently asked our friends at Manatt, Phelps & Phillips, LLP, to brief ERA’s Government Affairs Committee about what has been happening the last couple of months.

The Manatt team of Marc Roth, La Toya Sutton, Lauren Aronson, and Holly Melton covered a ton of ground.

They Updated On The:

  • Federal Trade Commission
  • Food and Drug Administration
  • Consumer Financial Protection Bureau
  • State Attorneys General
  • ERSP Self-Regulation
  • Class Actions
  • Website Terms of Use
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Government Affairs Fly-In 2016: Experts Talk Policy & Presidential Politics

by Vi Paynich on May 26, 2016 1:00:13 AM ERSP, Advocacy, Self Regulation

There was a definite buzz in the air at the ERA Government Affairs Fly-In 2016, which took place on May 25 in Washington, D.C. Not only were attendees ready to hear the latest on Operation Choke Point and FTC policy surrounding digital media, but they were also excited about discussing this year’s Presidential race and what the outcome might mean for our industry.

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ERSP Summit Agenda Revealed

by Peter Marinello on May 3, 2016 12:00:00 AM ERSP, Advocacy, Self Regulation, DRTV

ERSP is excited to announce its complete agenda for this year’s ERSP Summit event on May 24. At this year’s event, “Self-Regulation in The Changing World of Direct Response Advertising,” legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: regulatory focus on the lead generation and payment processing industries; recent developments at the FTC; and how emerging advertising platforms have created new challenges for the direct response industry.

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Key Government Leaders to Speak at ERSP Summit & ERA GA Fly-In

by Vi Paynich on Apr 22, 2016 12:00:00 AM Advocacy, FTC, Self Regulation

ERA is gearing up for another exciting ERSP Summit and Government Affairs Fly-In on May 24-25 in Washington, D.C., at SunTrust Headquarters. This is an opportunity for the direct response marketing industry to come together for a two-day event to get up to speed with what’s happening in today’s regulatory climate, and advocate for direct-to-consumer marketing on the Hill.

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The FTC Brings Down the Avalanche

by Len Gordon on Apr 11, 2016 12:00:00 AM Advocacy, FTC, Self Regulation

The Federal Trade Commission (FTC) frequently settles its cases through suspended judgments, where the full amount of the judgment is suspended based on the defendant’s ability to pay. A recent case highlights the risks companies and individuals face if they fail to adequately disclose their assets to the FTC during settlement discussions.

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ERSP Hosts General Meeting at the ERA D2C Convention

by Jessica Grodzki on Sep 20, 2015 3:00:00 PM ERSP, Advocacy, Self Regulation

The Electronic Retailing Self-Regulation Program (ERSP) is looking forward to attending ERA’s D2C Convention in Las Vegas early next month. With the recent developments and news regarding advertising self-regulation, ERSP will be hosting a meeting on Wednesday, October 7th at 11:45 a.m. in the St. Julian room.

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When It Comes to ROSCA, We're All In This Together

by Julie Coons on Jul 13, 2015 11:46:00 AM Monthly ERA Update, Self Regulation

Direct response marketing achieves success in a strong and trusted ecosystem. Since marketers’ businesses rely on supplier partners to reach consumers, those vendors are a key component in ensuring that customers are treated fairly and have an exceptional purchase experience.
One of the things ERA does without fail is set high standards for all members. Industry self-regulation initiatives and a focus on developments with the Federal Trade Commission (FTC) and on Capitol Hill keep our members—including our vendor partners—abreast of regulatory and legislative changes.
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Components of Self-Reg. [What Direct Response Marketers Need to Know]

by Bill McClellan on May 1, 2015 3:00:00 AM Advocacy, Self Regulation

Expressions-19Have you heard about the ERA Government Affairs Committee's new guest speaker series? We have dedicated the year to bringing the Direct Response Marketing community more great ideas that help you comply with rules and regulations in a complex and evolving world. We strive to make things simple and strip away all the legalese and confusion. 

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Government Affairs Fly-In Brings Key Issues to the Forefront

by Vi Paynich on Apr 30, 2015 3:00:00 AM Advocacy, Self Regulation

Once a year, ERA's Government Affairs Fly-In offers direct response marketers and vendor partners an opportunity to walk among the Washington elite and get a firsthand look at the legislative process in action. Attendees also gain a better understanding of the various issues that could ultimately impact their businesses.

For Liquid Focus Direct's CEO, Ken Osborn, Net Neutrality was top of mind six years ago.

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Using Advertising Claims as a Weapon?

by Bill McClellan on Dec 1, 2014 1:33:00 PM Advocacy, Self Regulation

I ran across this article in Ad Age  about the three biggest packaged-goods companies losing market share to smaller rivals. They aren’t taking all that disruption lying down. 

Now - Nestle, Procter & Gable and Unilever are changing legal tactics. Instead of using the low-cost National Advertising Division (NAD) they are now fighting some “egregiously false claims” in court. This new legal stance is seen by some as creating a weapon out of the legal system.  

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Federal Trade Commission at 100 (FTC @ 100)

by Bill McClellan on Nov 7, 2014 1:41:00 PM Advocacy, Self Regulation

Happy 100th Birthday FTC!  

Earlier this morning I attended the FTC's 100th Anniversary Symposium.  You can read more about the day's festivities here.  

Lee Peeler, President of the Advertising Self-Regulatory Council (ASRC) did a great job for the industry and ERA on his panel (below) explaining the importance of industry self-regulation.  Our ERSP Self-Regulation Program is lucky to have such a strong advocate.  

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ERA Featured on Tavis Smiley Radio Show

by Vi Paynich on Sep 23, 2014 12:34:00 PM Advocacy, Self Regulation

On September 19, ERA President and CEO Julie Coons appeared on the Tavis Smiley Radio Show in which she shared “Five Things You Should Know About Infomercials.”

During the segment, Smiley asked Coons about the Electronic Retailing Self-Regulation Program (ERSP), whether the testimonials used in infomercials are real, and if celebrities actually use the direct response products they endorse. Learn more.

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New: ERSP Copy Review

by Peter Marinello on Sep 8, 2014 3:53:00 PM ERSP, Advocacy, Self Regulation

Marketers looking to avoid expensive mistakes and reprimands or even those looking for a second opinion on the messages that its advertising may be communicating to consumers and the type of evidence they should be considering to support those messages can now avail themselves the Electronic Retailing Self-Regulation Program’s new product offering, the ERSP Copy Review.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.