How the GDPR Affects U.S. Tech Giants Like Facebook and WhatsApp

by Greg Sparrow on Apr 18, 2018 3:00:00 AM Government Relations, Social Media, Marketing, Consumer Protection, data breach

The General Data Protection Regulation (GDPR) continues to be an important topic of conversation for U.S. companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With less than two months left, it has been reported that an estimated 61% of U.S. businesses are not ready for the regulation, and that only 67% of European-based businesses have begun moving into the implementation phase of their GDPR compliance program. The potential fines have many concerned about compliance as the May 25, 2018 date of enforcement approaches, but businesses struggle with fully understanding the regulation and thus fail to launch a comprehensive plan.

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[OPINION] Friday Forecast: What’s Behind Trump’s Amazon Harrumphs?

by Rick Petry on Apr 13, 2018 11:49:49 AM e-Commerce, Retail, Social Media, Marketing, Consumer

One of the more bizarre aspects of the Donald Trump Administration, amid a carnival of oddities, has been the President’s penchant for excoriating publicly traded companies and their leaders by way of Twitter. No single company has drawn the ire of the Donald more than e-commerce giant Amazon and its chairman, Jeff Bezos.

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Facebook Faces Congress

by Bill McClellan on Apr 11, 2018 11:27:31 AM Consumer Behavior, Government Relations, Social Media, Marketing, Consumer, data breach

On Tuesday, April 10, Facebook founder Mark Zuckerberg was a witness before a joint session of two Senate Committees — the Senate Judiciary Committee and the Senate Commerce Committee. Basically, that means that Mark could potentially face almost half of Congress during his questioning period. There are 100 Senators in Congress and 44 of them serve on either of these two Committees. That’s a lot of potential questions. 

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Friday Forecast: Marketers — Hug It Out with Consumers Using Social Media

by Rick Petry on Apr 6, 2018 5:37:46 PM Consumer Behavior, Social Media, Direct Response, Marketing

This week’s Friday Forecast comes by way of DirectAvenue’s DirectConnect quarterly newsletter and examines the secret to why social media is so addictive and how marketers can leverage its power to foster community, and lasting brand loyalty and affinity.

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Friday Forecast: The Bees in Her Bonnet — 5 Fast Takeaways from Avalanche Creative’s Queen Bee Ava Seavey

by Rick Petry on Mar 23, 2018 3:00:00 AM DRTV, Social Media, Direct Response, Marketing

This is one of an occasional series featuring direct marketing leaders who will share five key insights they have learned from their career in marketing and advertising. This week, your Friday Forecaster met up with Ava Seavey, Queen Bee of Avalanche Creative Services, Inc., a cost-effective alternative to traditional Madison Avenue agencies that she founded in 2001.

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Friday Forecast: Mitt Happens – How a Disposable Wipe Went Viral and Cleaned Up

by Rick Petry on Mar 16, 2018 4:22:39 PM Digital Marketing, DRTV, Social Media, Direct Response, Marketing, Consumer, As Seen on TV

Just about everyone in advertising or marketing who isn’t already a marketer has dreamed of having that winning product that will allow them to reap the fruit of their expertise from the client side of the desk, as opposed to that of a vendor. Such was the case back in 2013 when Michael Weinstein was driving across New York’s Westchester County, listening to shock jock Howard Stern on the radio. Weinstein, who today is Chief Marketing Officer for Allstar Products Group, was running a digital agency at the time. Stern had billionaire Mark Cuban as his guest and had thrown down a challenge to his staff: each of them took a turn pitching a product idea to Cuban to see if they could pique the businessman and investor’s interest. When it came time for producer Richie Wilson to pitch, he was flush with an idea: a disposal wet wipe in the shape of a mitten called, Shittens. The entire studio, not to mention the listening audience, was in stitches. Cuban’s response: “Shittens! Everyone needs one!”

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Friday Forecast: Meltzer Media's Petra Gopfert Shares 5 Fast Takeaways Regarding the Impact of Social Media

by Rick Petry on Jan 29, 2018 1:19:14 PM Social Media

This is one of an occasional series featuring direct marketing leaders who will share five key insights they have learned from their career in marketing and advertising. Recently your Friday Forecaster sat down with Petra Gopfert, VP of Retail Operations for New York-based Meltzer Media.

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How MuteSix is Making Direct Response Ads Work at Scale on Facebook

by Greg Gillman on Nov 20, 2017 12:13:26 PM Social Media

Making direct response ads work on Facebook is hard. Making them work at scale is even harder.

But like anything worth having, nothing comes easy.

Today I'm going to reveal how the team at MuteSix are scaling direct response campaigns on Facebook.

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Friday Forecast: Is Bias Infecting Your Marketing Efforts?

by Colleen Ferrier and Rick Petry on Jul 21, 2017 11:01:25 AM Brand Marketing, Social Media

Amid our hazy summer of discontent, accusations of bias are everywhere. From charges of prejudicial news reporting, to the suppression of free speech on campuses, to one-sided social media screeds, the human tendency to lean into the views we agree with has become increasingly commonplace. In a world that is awash with a glut of information, the instinct to sort through and locate data that aligns with our preconceived notions acts as a kind of shortcut that allows one to separate the proverbial wheat from the chafe.

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Peter Koeppel’s 6-Part Series on Trend Spotting: Part 4, Social Media

by Peter Koeppel on Nov 3, 2016 1:51:39 PM D2C Convention, Digital Marketing, Brand Marketing, Social Media

At the 2016 ERA D2C convention in Las Vegas last September, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the fourth of this six-part series we take a look at social media. Given the presentation was confined to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.