Peter Koeppel’s 6-Part Series on Trend Spotting: Part 4, Social Media

by Peter Koeppel on Nov 3, 2016 1:51:39 PM D2C Convention, Digital Marketing, Brand Marketing, Social Media

At the 2016 ERA D2C convention in Las Vegas last September, I presented a session entitled Trend Spotting: Benchmarking the Present and Predicting the Future of Marketing. My intention was a simple one: to synthesize the latest statistics, forecasts, and best practices in marketing from over 100 different sources to save my audience time and to provide insight that will help you today and in the future. In the fourth of this six-part series we take a look at social media. Given the presentation was confined to an hour, I have had to limit my focus, but hopefully the learnings gleaned will prove helpful to the reader.

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