[Session Video] Game of Fives: How to Win on TV and Digital in 5 Minutes

by Vi Paynich on Oct 14, 2016 12:00:00 AM D2C Convention, Digital Marketing, DRTV, Masters Series

Game_of_Fives_How_to_Win_on_TV_and_Digital_in_5_Minutes-167926-edited.jpgOn Wednesday, September 14, at the D2C Convention, marketing professionals attended the Masters Series session, Game of Fives: How to Win on TV and Digital in 5 Minutes led by moderator Ava Seavey, Avalanche Creative Services. During this very informative hour, Seavey and panelists Maria Kennedy (Discovery Communications), Kate Malevich (Mercury Media), and Susan McKenna (Hairclub and Bosley) discussed a little-known alternate-length spot in DRTV and Digital: the five-minute format.

Want to learn how these leading industry experts have been able to use this alternate-length format—or “mini-mercials”—to generate greater response?

Check out the video below…



Vi Paynich's blog
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.