[VIDEO] Giant Spoon’s Mikael Greenlief Focuses on Connected Storytelling During D2C Keynote

by Vi Paynich on Sep 28, 2016 12:00:00 AM D2C Convention, Digital Marketing, Consumer Behavior

Giant_Spoons_Mikael_Greenlief_Shows_How_Data_Can_Lead_to_Connected_Storytelling_During_D2C_Keynote-362298-edited.jpg“Right now, we’re in a moment in the industry where we have more data on consumers than ever before,” said Mikael Greenlief, Director of Strategy at Giant Spoon, during the keynote luncheon at the 2016 ERA D2C Convention. “Ninety percent of all consumer data has been captured in the last two years.” Because marketers have access to this data, he also noted that they are now able to connect with consumers on different levels more so than what they had traditionally been able to do in the past.

What’s more, Greenlief shared how audience members can leverage data to connect with consumers on a more deeper and personal level in order to strengthen their brand and messaging.

Check out the video to learn how brands like Coca-Cola and Macy’s are combining innovative technology and data to engage consumers...






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