For years, marketers have been told that they can’t afford not to promote their brand and products on Facebook. Why? Maybe it’s because Facebook boasts more than 1.65 billion monthly active users, according to Statista.
During this Masters Series Session from the 2014 ERA D2C Convention, Zach Greenberger (adMixt) and Dan Williams (3 Day Blinds) showed attendees how to effectively use Facebook as a direct marketing channel, as well as how to find new customers using the proper methodology to mine engaged users. Watch the video.