What’s Next for ERSP?

by Leanne Gabinelli on May 25, 2015 3:00:00 AM Advocacy

Whats_Next_for_ERSP-511452-editedComing off the heels of a successful ERSP Summit in Washington, D.C., two weeks ago, and with June right around the corner, ERSP looks forward to what’s next in 2015.

As discussed at the ERSP Summit, the Program is looking forward to adding an additional self-regulatory initiative to its lineup; that of monitoring and reviewing direct response marketing that contains negative option features.

In particular, ERSP will look to the FTC’s Restore Online Shoppers Confidence Act (ROSCA), which sets forth guidelines about what information needs to be disclosed to consumers who are purchasing a product online with a negative option feature or continuity plan. Specifically, the act “prohibits any post-transaction third-party seller (a seller who markets goods or services online through an initial merchant after a consumer has initiated a transaction with that merchant) from charging any financial account in an Internet transaction unless it has disclosed clearly all material terms of the transaction and obtained the consumer's express informed consent to the charge.”

ERSP also is looking forward to continued and ongoing success of its ERSP Review Program, which is a voluntary program to monitor and review telemarketing and free live seminar events in the wealth creation and coaching and mentoring industry, with a focus on Internet marketing and real estate investing. Currently, ERSP works with seven (7) participating companies in the industry and is looking forward to signing up additional participants.

For more information about ERSP, please click here.

Photo by Stuart Miles/FreeDigitalPhotos.net

Leanne Gabinelli is an attorney with the Advertising Self-Regulatory Council.

A Guide to Self-Regulation for Direct Response
Leanne Gabinelli's blog
Get a2bFilfillment's FREE Ultimate Guide to Fulfillment e-Book
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.