Being able to marry traditional direct response disciplines with digital marketing strategies is by no means a small feat. It requires a keen understanding of the different marketing platforms, and how they can each complement one another to achieve the desired results.
What are some of today’s leading direct-to-consumer marketers doing to leverage the best of both traditional and digital marketing channels?
Meet four ERA Digital SupERAchievers. These marketers are leading the charge by successfully implementing and executing new strategies for direct-to-consumer marketing that drives sales and creates lifelong customers.