The direct response marketing industry is a cut throat business, but these three outstanding marketers stand out among the competition as the top contenders for the 2015 ERA Marketer of the Year Award! This coveted award recognizes an organization that has clearly shown outstanding success in the direct response industry over the last year.
And the nominees for the 2015 Marketer of the Year Award are...
Oak Lawn Marketing Group
As Japan’s largest DR omnichannel marketer, Oak Lawn Marketing is the leader in the world’s second-largest direct response market. The company’s consumer facing brand, Shop Japan, specializes in launching and marketing exciting new products that enrich the lifestyles of the Japanese consumer, quickly turning products into category brands and household names. The company’s omnichannel strategy involves a robust marketing and distribution network encompassing TV, online, print, retail, continuity, and CRM channels to deliver a seamless and continuous customer experience. With over 130 hours of TV airtime per day, you cannot watch TV in Japan without running into one of Shop Japan’s brands bringing Japanese consumers excitement from around the world.
Shark Ninja (Euro-Pro)
Euro-Pro officially changed its name to Shark Ninja in July, in recognition of the tremendous popularity of its iconic Shark Ninja brand, which continued its impressive growth with the successful introduction of the Shark Powered Liftaway Vaccuum and the Nutri Ninja Duo. The DRTV introduction and subsequent retail success of these two products fueled the company to its seventh consecutive year of double-digit growth with sales now exceeding $1.5 billion. In addition, JD Power awarded Shark highest in the nation for customer satisfaction, while QVC honored the company with Supplier of the Year.
Tristar Products, Inc.
Tristar Products, Inc. has consistently delivered #1 products to market and developed global brands for the last 23 years. Tristar maintained its marketplace leadership, boasting its category dominance as the #1 Pressure Cooker two years and #1 seamless bra brand three years running, while dominating the juicing category for over 10 years. The company has been evolving the DR business model incorporating social, digital, and entertainment content into its 360 marketing approach—creating the Jack LaLanne documentary: ANYTHING IS POSSIBLE, which was accepted into the Palm Beach Film Festival and appears on ROKU.
Past winners of the Marketer of the Year Award include:
- 2014 - Guthy-Renker
- 2013 - TeleBrands
- 2012 - Hampton Direct
- 2011 - Beachbody LLC
The winner of the Marketer of the Year Award will be revealed and honored at the ERA Moxie Awards Gala on October 8 during the ERA D2C Convention. Join us in celebrating these outstanding companies, and purchase your ticket to the Moxie Awards Gala today!